|
|
|
|
||
|
|
Focus GroupsFocus groups, when skillfully planned and carried out, offer a powerful means of finding out how all types of stakeholders think and feel about questions that may now seem unanswerable. RKI conducts carefully designed focus groups on ideas, views, products, services, messages, and customer or client satisfaction. We gather information and then analyze it to help our clients understand their own customers, clients, and constituents in more depth. We value qualitative methods because they are the path to understanding why people have particular opinions, attitudes, and values. This deep understanding gives our clients sound reasons for making important strategic decisions. We have assembled our years of experience with focus group research into a specific RKI Approach to Focus Groups. The Kettering Foundation and the Partnership for Kentucky Schools are two recent examples of clients for whom we have conducted focus groups. RKI also teaches other groups, particularly school communities, how to conduct focus group research with their primary stakeholders. In conjunction with the Partnership for Kentucky Schools, we have developed a "how-to" guide for school communities that describes the process of conducting student-based focus groups from start to finish. You can read more about that guide by going to Turn Up the Volume: The Students Speak Toolkit. Jessamine County Public Schools is a good example of our work teaching others how to conduct focus group research. Visit the following clients for additional information about our focus group work:
|
|
|
 |
|
|